A Good Ad Which Is

Products Are Made In The Factory, But Brands Are Created In The Mind.

I Have Learned That It Is Far Easier To Write A Speech About Good Advertising Than It Is To Write A Good Ad.

We Want Consumers To Say, 'that's A Hell Of A Product' Instead Of, 'that's A Hell Of An Ad.'

Before You Can Have A Share Of Market, You Must Have A Share Of Mind.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.