A Little Humour Is Good

We've Got An Engaging, Edgy, Vibrant, Fun Product, ... It May Or May Not Work, But We're Going To Give It Our Best Shot.

Setting Customer Expectations At A Level That Is Aligned With Consistently Deliverable Levels Of Customer Service Requires That Your Whole Staff, From Product Development To Marketing, Works In Harmony With Your Brand Image.

Good Brands Reflect The Histories Of The Time And The Group Of People That Made Them. They Can Not Be Copied. They Can Not Be Recycled.

With Space Travel, [it's] No Different. You Know, In 1990 I Read The Name Virgin Galactic Airways. Loved The Name. And Set Out To Try To Find An Engineer Or Rocket Scientist In The World Who Could Build A Safe, Reusable Rocket That Could Take People To And From Space And We Could Start A Whole New Era Of Commercial Space Travel.

I Always Tell Other People To Protect Against The Downside, And Not Risk Roughing On New Ventures, But I Never Stuck To That Rule Myself.