Accept Diversity And Don't Take

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.

Smart, Well-meaning People Get It Wrong When They Start Believing That The World Owes Them Something And That The Rules Are Different For Them.

Ideas Are Easy. Implementation Is Hard.

Look Back To The Old Days: People Bought An Ms Dos Machine And Struggled With It For Weeks To Bring It Up To Speed. Then Apple Created Macintosh, Struggled A Bit With It, But Eventually Succeeded. Then It Went Into Other Businesses. If Your Company Truly Wants To Change The World, It Would Make These Problems Go Away For Customers.

When You Give People Too Many Choices It Makes Them Hesitate And Not Buy Stuff.