Adapt Your Techniques To An

Logic And Over-analysis Can Immobilise And Sterilize An Idea. It's Like Love. The More You Analyse It, The More It Disappears.

Rules Are What The Artist Breaks; The Memorable Never Emerged From A Formula.

In Advertising, Not To Be Different Is Virtually Suicidal.

For The Flower To Blossom, You Need The Right Soil As Well As The Right Seed. The Same Is True To Cultivate Good Thinking.

Advertising Is The Art Of Persuasion.