Advertising Is An Environmental Striptease

Innovation For Holders Of Conventional Wisdom Is Not Novelty But Annihilation.

A Commercial Society Whose Members Are Essentially Ascetic And Indifferent In Social Ritual Has To Be Provided With Blueprints And Specifications For Evoking The Right Tone For Every Occasion.

Today The Tyrant Rules Not By Club Or Fist, But Disguised As A Market Researcher, He Shepherds His Flocks In The Ways Of Utility And Comfort.

The New Media Are Not Ways Of Relating To Us The 'real' World; They Are The Real World And They Reshape What Remains Of The Old World At Will.

Environments Are Not Just Containers, But Are Processes That Change The Content Totally.