All Our Engineers Are Designers

[m]anufacturing, Science And Engineering Are ... Incredibly Creative. I'd Venture To Say More So Than Creative Advertising Agencies And Things That Are Known As The Creative Industries.

A Lot Of People Give Up When The World Seems To Be Against Them, But That's The Point When You Should Push A Little Harder. I Use The Analogy Of Running A Race. It Seems As Though You Can’t Carry On, But If You Just Get Through The Pain Barrier, You'll See The End And Be Okay. Often, Just Around The Corner Is Where The Solution Will Happen.

Some Of The Best Inventive Moments Are Born Out Of 'wrong Thinking'. Most People Start With The Right Way So They All Follow The Same Path. The Wrong Way Will Lead To Mistakes From Which You Can Learn And Create New Discoveries-the Kind Of Original Ideas That Come To Life When We Dare To Be Different, Keep An Open Mind, And Have No Fear Of Failure.

Design And Technology Should Be The Subject Where Mathematical Brainboxes And Science Whizzkids Turn Their Bright Ideas Into Useful Products.

Far Too Few Designers Put Any Thought Into Usability, Ending Up With A Great Product That's Completely Inaccessible.