Always Challenge The Old Ways.

Despite The Fact That Starbucks Has Grown To Be A Large Company. We've Always Played Music In Our Stores And Has Always Acted As An Opportunity To Create A Mood In Our Stores. And Customers Started Asking, "what Song Are You Playing And Can I Buy That?" . And We Said "no." And That Was Kind Of The Catalyst For Beginning To Look At Music. We Started Out With Our Own Compilations And After The Success Of That. We Had The Courage To Say, "let's Produce Our Own Record." And The First Record Was With Ray Charles Before He Unfortunately Passed Away.

The Success Of The Starbucks Has Been Based On This Balance Between Profitability And A Social Conscience. Everywhere We're Doing Business, Were Trying To Manage The Business Through The Lens Of Humanity.

Success In The United States Is Not An Entitlement In China. You Have To Go There And Earn It, And Earn It The Right Way.

When You're Surrounded By People Who Share A Passionate Commitment Around A Common Purpose, Anything Is Possible.

Beverages Have To Be Created. And They're Created By Looking At What Trend Is In, Say, The Fashion Industry - What Color's Hot Right Now.