And I Wonder If There

The Only Wat To Get Better At Writing Is To Write. And Read.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

Don't Wait For The Muse. As I've Said, He's A Hardheaded Guy Who's Not Susceptible To A Lot Of Creative Fluttering. This Isn't The Ouija Board Or The Spirit-world We're Talking About Here, But Just Another Job Like Laying Pipe Or Driving Long-haul Trucks. Your Job Is To Make Sure The Muse Knows Where You're Going To Be Every Day From Nine 'til Noon. Or Seven 'til Three. If He Does Know, I Assure You That Sooner Or Later He'll Start Showing Up.

People Think First Love Is Sweet, And Never Sweeter Than When That First Bond Snaps. You've Heard A Thousand Pop And Country Songs That Prove The Point; Some Fool Got His Heart Broke. Yet That First Broken Heart Is Always The Most Painful, The Slowest To Mend, And Leaves The Most Visible Scar. What's So Sweet About That?

I've Spoken Out My Whole Life Against The Idea Of Simply Dismissing Whole Areas Of Fiction By Saying It's "genre" And Therefore Can't Be Seen As Literature.