And This Is The Beginning

Sales Fixes Everything.

Ambitious Failure, Magnificent Failure, Is A Very Good Thing.

Knowledge Is Great. Competence Is Great. But The Combination Of Both Encourages People To Trust You And Increases Your Powers Of Enchantment. And In This World, The Combination Is A Breath Of Fresh Air.

Let's Say A Startup Is Hot. It Ships Something Great, And It Achieves Success. Thus, It's Able To Attract The Best, Brightest, And Most Talented. These People Have Been Told They're The Best Since Childhood. Indeed, Being Hired By The Hot Company Is "proof" That They Are The A And A+ Players; In Fact, The Company Is So Hot That It Can Out-recruit Google And Microsoft.

When You Enchant People, Your Goal Is Not To Make Money From Them Or To Get Them To Do What You Want, But To Fill Them With Great Delight.