Apple Doesn't Do Hobbies As

Android Dominates The Mobile Malware Market.

Everybody Doesn't Want To Have To Be A Computer Scientist To Protect Themselves. Most People Have No Desire To Do That.

An Acorn Would Never Brag About Giving Shade.

I'm Speaking To You From Silicon Valley, Where Some Of The Most Prominent And Successful Companies Have Built Their Businesses By Lulling Their Customers Into Complacency About Their Personal Information. They're Gobbling Up Everything They Can Learn About You And Trying To Monetize It. We Think That's Wrong. And It's Not The Kind Of Company That Apple Wants To Be.

Creativity Is People Who Care Enough To Keep Thinking About Something Until They Find The Simplest Way To Do It.