Apple Stores Are Intended Not

Bill Gates'd Be A Broader Guy If He Had Dropped Acid Once Or Gone Off To An Ashram When He Was Younger.

Strategy Is Figuring Out What Not To Do.

Design Isn't Just How It Looks. It's How It Works.

I Don't Think Of My Life As A Career. I Do Stuff. I Respond To Stuff. That's Not A Career - It's A Life!

Listen To Me. We're Here To Make A Dent In The Universe. Otherwise Why Even Be Here?