As Ceo, My Main Job

Twitter Has Been My Life's Work In Many Senses. It Started With A Fascination With Cities And How They Work, And What's Going On In Them Right Now.

We Get To Design What We Want To See In The World Rather Than Doing What Other People Think Should Be Done.

I'm Less Interested In How People Are Following Each Other And More Interested In How They Are Following Topics And Tweets Themselves. People Are Following More Key Words And Concepts And More Ideas And Acting On Those Rather Than Individuals Or Organizations.

What's Interesting About Twitter And The Influencers That Someone Follows - Like, Say, Shaquille O'neal - Is That They See Someone Who Is Using The Exact Same Tools That They Have Access To, And I Think That Inspires This Hope To Be Able To Really Engage With Someone Like Him.

Your Job As An Executive Is To Edit, Not Write. It's Ok To Write Once In A While But If You Do It Often There's A Fundamental Problem With The Team. Every Time You Do Something Ask If You're Writing Or Editing And Get In The Mode Of Editing.