At Patagonia, Making A Profit

Remember: If You Take Bivouac Equipment Along, You Will Bivouac.

Who Are Businesses Really Responsible To? Their Customers? Shareholders? Employees? We Would Argue That It’s None Of The Above. Fundamentally, Businesses Are Responsible To Their Resource Base. Without A Healthy Environment There Are No Shareholders, No Employees, No Customers And No Business.

You Ask Me About The Past, You Ask Me About The Future, The Only Way To Be Happy Is To Be Living Right Now.

Real Adventure Is Defined Best As A Journey From Which You May Not Come Back Alive, And Certainly Not As The Same Person.

To Do Good, You Actually Have To Do Something.