At Patagonia, Making A Profit

You Have A Whole Life In The Outdoors, You Realize You Have A Sense Of Responsibility To Protect These Wild Places.

The Climbing As A Whole Is Not Very Esthetic Or Enjoyable; It Is Merely Difficult.

What They Don't Realize Is That I'm Not In The Business To Make Clothes. I'm Not In The Business To Make More Money For Myself, For Christ's Sake. This Is The Reason Patagonia Exists - To Put Into Action The Recommendations I Read About In Books To Avoid Environmental Collapse. That's The Reason I'm In Business - To Try To Clean Up Our Own Act, And Try To Influence Other Companies To Do The Right Thing, And Try To Influence Our Customers To Do The Right Thing. So We're Not Going To Change.

A Real Capitalist Knows That $10 Given Today Does A Lot More Good Than $100 Given 10 Years From Now.

If You Want To Understand The Entrepreneur, Study The Juvenile Delinquent. The Delinquent Is Saying With His Actions, ‘this Sucks, I’m Going To Do My Own Thing.’