Bankers Regard Research As Most

A Man Must Have A Certain Amount Of Intelligent Ignorance To Get Anywhere.

The Simplest Way To Assure Sales Is To Keep Changing The Product The Market For New Things Is Indefinitely Elastic. One Of The Fundamental Purposes Of Advertising, Styling, And Research Is To Foster A Healthy Dissatisfaction.

We Must Look Forward To The Future As That Is Where Most Of Us Will Be Spending The Rest Of Our Lives.

Every Honest Researcher I Know Admits He's Just A Professional Amateur. He's Doing Whatever He's Doing For The First Time. That Makes Him An Amateur. He Has Sense Enough To Know That He's Going To Have A Lot Of Trouble, So That Makes Him A Professional.

One Fails Forward Toward Success.