Before You Promise To Change

If You Speak Up Online And Your Ideas Have Currency, People Are Going To Show Up And Want To Connect With You. What We Need More Of Are People With The Guts And Emotional Labour To Do This. The Greatest Shortage In Today's Society Is An Instinct To Produce.

If It Were Any Other Way, It Would Be Easy. And If It Were Any Other Way, Everyone Would Do It And Your Work Would Ultimately Be Devalued. The Yin And Yang Are Clear: Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely It Would Be Worth The Journey. Persist.

Incrementalism Ceases To Be A Good Strategy When There's A Cliff On The Route.

Ideas That Spread Win.

Cheap Is The Last Refuge Of A Product Developer Or Marketer Who Is Out Of Great Ideas.