Being Convinced One Knows The

You Are Going To Be Measured Anyway By Some Means, Fair Or Foul. Usually The One Doing The Measuring Has Nothing Specific In Mind; So He Does It By The Seat Of His Pants. Careers Are Destroyed In This Manner.

Making A Wrong Decision Is Understandable. Refusing To Search Continually For Learning Is Not.

The Customer Deserves To Receive Exactly What We Have Promised To Produce - A Clean Room, A Hot Cup Of Coffee, A Nonporous Casing, A Trip To The Moon On Goassamer Wings.

Quality Means Conformance To Requirements, Not Elegance.

Improving Quality Requires A Culture Change, Not Just A New Diet.