Better To Have Bad News

Learning Is The Essential Unit Of Progress For Startups.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.

A Start Up Is An Institution Designed To Thrive In The Soil Of Extreme Uncertainty

As You Consider Building Your Own Minimum Viable Product, Let This Simple Rule Suffice: Remove Any Feature, Process, Or Effort That Does Not Contribute Directly To The Learning You Seek.

If You Don't Know Who Your Customer Is, You Don't Know What Quality Is.