Big Ideas Are Usually Simple

I Prefer The Discipline Of Knowledge To The Anarchy Of Ignorance.

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

If You Always Hire People Who Are Bigger Than You Are, We Shall Become A Company Of Giants

Don’t Just Create Content To Get Credit For Being Clever — Create Content That Will Be Helpful, Insightful, Or Interesting For Your Target Audience.

Making The Logo Twice The Size Is Often A Good Thing To Do, Because Most Advertisements Are Deficient In Brand Identification. Showing The Clients' Faces Is Also A Better Stratagem Than It May Sound, Because The Public Is More Interested In Personalities Than In Corporations. Some Clients Can Be Projected As Human Symbols Of Their Own Products.