Books Work As An Art

Ideas Aren't A Sideshow That Make Our Factory A Little More Valuable. Our Factory Is A Sideshow That Makes Our Ideas A Little More Valuable!

All Artists Are Entrepreneurs. All Entrepreneurs Are Artists.

There's No Correlation Between How Good Your Idea Is And How Likely Your Organization Will Be To Embrace It.

The Cost Of Being Wrong Is Less Than The Cost Of Doing Nothing.

In Fact, Most Of The Time, People With Similar Information, Similar Beliefs And Similar Apparent Choices Will Choose Similar Actions. So If You Want To Know Why Someone Does What They Do, Start With What They Know, What They Believe And Where They Came From. Dismissing Actions We Don't Admire Merely Because We Don't Care Enough To Have Empathy Is Rarely Going To Help Us Make The Change We Seek. It Doesn't Help Us Understand, And It Creates A Gulf That Drives Us Apart.