Sanely Applied Advertising Could Remake

Certain Anthropologists Hold That Man, Having Discovered Tools, Ceased To Evolve Biologically. Animals, Never Having Discovered Them, Continue To Fashion Drills Out Of Their Beaks, Oars Out Of Their Hind Feet, Wings Out Of Their Forefeet, Suits Of Armor Out Of Their Hides, Levers Out Of Their Horns, Saws Out Of Their Teeth. Whether This Be True Or Not, All Authorities Agree That Man Is The Tool-using Animal. It Sets Him Off From The Rest Of The Animal Kingdom As Drastically As Does Speech.

The Best Mental Effort In The Game Of Business Is Concentrated On The Major Problem Of Securing The Consumer's Dollar Before The Other Fellow Gets It.

For The Individual, As I Can Testify, A Brief Grounding In Semantics, Besides Making Philosophy Unreadable, Makes Unreadable Most Political Speeches, Classical Economic Theory, After-dinner Oratory, Diplomatic Notes, Newspaper Editorials, Treatises On Pedagogics And Education, Expert Financial Comment, Dissertations On Money And Credit, Accounts Of Debates, And Great Thoughts From Great Thinkers In General. You Would Be Surprised At The Amount Of Time This Saves.

For Those Who Believe, No Proof Is Necessary. For Those Who Don't Believe, No Proof Is Possible.

The Decline Is In Paper Values, Not In Tangible Goods And Services...america Is Now In The Eighth Year Of Prosperity As Commercially Defined. The Former Great Periods Of Prosperity In America Averaged Eleven Years. On This Basis We Now Have Three More Years To Go Before The Tailspin.