Change Is Not So Much

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.

Become A "learning Organization". Shuck Your Arrogance - "if It Isn't Our Idea, It Can't Be That Good" - And Become A Determined Copycat/ Adapter/ Enhancer.

Trust, Not Technology, Is The Issue Of The Decade.

I Don't Believe In Holy Writ. Buy Fifty Books Or Twenty-five Books, Take Three Weeks Off, Read Them And Make Up Your Own Theory. The Fact That You End Up Literally Burning Twenty-two Out Of Twenty-five Books Is Beside The Point.

Print-based Libraries Developed In An Age Of Scarce Printed Resources.