Competent People Are The Most

All Good Ideas Are Terrible... Until People Realize They Are Obvious. If You're Not Willing To Live Through The Terrible Stage, You'll Never Get To The Obvious Part.

The Digital Asset That Matters Is Trust. Awareness First, Then Interaction, And Maybe A Habit, But All Three Mean Nothing If They Don't Lead To Permission And Trust. The Privilege Of Connection. Everything Else Is Slippery.

You Market When You Hire And When You Fire. You Market When You Call Tech Support, And You Market Every Time You Send A Memo.

To Make A Product, To Market An Idea, To Come Up With Any Problem You Want To Solve That Doesn't Have A Constituency With An Otaku, Is Almost Impossible... There's A Hot Sauce Otaku, But There's No Mustard Otaku.

Some People Read Business Books Looking For Confirmation. I Read Them In Search Of Disquiet. Confirmation Is Cheap, Easy And Ineffective. Restlessness And The Scientific Method, On The Other Hand, Create A Culture Of Testing And Inquiry That Can't Help But Push You Forward.