Defending Mediocrity Is Exhausting.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

If You Have No Wish, How Can It Possibly Come True?

Authenticy In Marketing Is Telling A Story People Want To Hear.

The Only Way To Get What You're Worth Is To Stand Out, To Exert Emotional Labor, To Be Seen As Indispensable, And To Produce Interactions That Organizations And People Care Deeply About.

Trust Is Precious And Easily Wasted, And Guessing Is A Lousy Foundation For Future Progress.