Design Is Everything. Everything!

Design Is A Way Of Life, A Point Of View. It Involves The Whole Complex Of Visual Communications: Talent, Creative Ability, Manual Skill, And Technical Knowledge. Aesthetics And Economics, Technology And Psychology Are Intrinsically Related To The Process.

Providing, Meaning To A Mass Of Unrelated Needs, Ideas, Words And Pictures - It Is The Designer's Job To Select And Fit This Material Together And Make It Interesting.

I Never Did Calligraphy... But Handwriting Is An Entirely Different Kind Of Thing. It's Part Of The Syndrome Of Modernism... It's Part Of That Asceticism.

Art Is An Idea That Has Found Its Perfect Visual Expression. And Design Is The Vehicle By Which This Expression Is Made Possible. Art Is A Noun, And Design Is A Noun And Also A Verb. Art Is A Product And Design Is A Process. Design Is The Foundation Of All The Arts.

Artistic Tricks Divert From The Effect That An Artist Endeavors To Produce, And Even Excellent Elements Such As Bullets, Arrows, Brackets, Ornate Initials, Are At Best Superficial Ornamentation Unless Logically Employed.