Design Is The Last Great

Marketing Is No Longer About The Stuff That You Male, But About The Stories You Tell.

If You Are Afraid To Write Or Edit Or Assemble Or Disassemble, You Are Merely A Spectator. And You Are Trapped, Trapped By The Instructions Of Those You've Chosen To Follow. Twenty People In The Field And Eighty Thousand In The Stands. The Spectators Are The Ones Who Paid To Watch, But It's The Player On The Field Who Are Truly Alive.

Perhaps Marketing Is About To Transition To A New Kind Of Profession, One That Requires Insight, Dedication And Smarts.

Or, If I Take That Same Auditorium And I Make It Much Bigger And Put More Space Between Seats, It'll Be Quieter Because It's Much Harder When You're Not In Physical Contact With People To Spread A Virus From Person-to-person, Right? There Are All Sorts Of Patterns That We See In Epidemiology That Help Us Understand Why Something Spreads.

I Find That I Have About Six Bloggable Ideas A Day. I Also Find That Writing Twice As Long A Post Doesn't Increase Communication, It Usually Decreases It. And Finally, I Found That People Get Antsy If There Are Unread Posts In Their Queue.