Do The Right Things Instead

Business Purpose And Business Mission Are So Rarely Given Adequate Thought Is Perhaps The Most Important Cause Of Business Frustration And Failure.

The Successful Person Places More Attention On Doing The Right Thing Rather Than Doing Things Right.

Results Are Obtained By Exploiting Opportunities, Not By Solving Problems.

Suppliers And Especially Manufacturers Have Market Power Because They Have Information About A Product Or A Service That The Customer Does Not And Cannot Have, And Does Not Need If He Can Trust The Brand. This Explains The Profitability Of Brands.

Information Is The Manager's Main Tool, Indeed The Manager's Capital, And It Is He Who Must Decide What Information He Needs And How To Use It.