Doing Stuff That I Don't

We All Know That The Disney Brand Is Our Most Valuable Asset. It Is The Sum Total Of Our Seventy-five Years In Business, Of Our Reputation, Of Everything That We Stand For.

I'm Not Sure I Was A Typical Head Of A Company. Most People That Run Big Companies Come Out Of Sales And They Come Out Of Marketing And They're Quite Serious And They Have Mba's From Very Good Schools And Things Like That. I'm An Accidental Ceo, Thank The Disney Company.

A Brand Is A Living Entity-and It Is Enriched Or Undermined Cumulatively Over Time, The Product Of A Thousand Small Gestures.

It Is Rare To Find A Business Partner Who Is Selfless. If You Are Lucky It Happens Once In A Lifetime.

Eventually The Consumer Will Come To Appreciate The Editorial Point Of View Of Every Different Brand. User-generated Content Without Editorial Oversight Will Simply Be Background Noise.