Everyone Is Not Your Customer.

The Tiny Cost Of Failure...is Dwarfed By The Huge Cost Of Not Trying.

By Being Remarkable, Being Genuine, You Can Be Worth Connecting With. And You Don't Have To Have It Figured Out Perfectly The First Time - You Can Adjust.

You Can Use Social Media To Turn Strangers Into Friends, Friends Into Customers And Customers Into Salespeople.

Great Work Is Always Shunned At First.

Sure, Compare. But Compare The Things That Matter To The Journey You're On. The Rest Is Noise.