Everything Is Design. Everything!

Art Is An Idea That Has Found Its Perfect Visual Expression. And Design Is The Vehicle By Which This Expression Is Made Possible. Art Is A Noun, And Design Is A Noun And Also A Verb. Art Is A Product And Design Is A Process. Design Is The Foundation Of All The Arts.

Asymmetric Balance Creates Greater Reader Interest. Pleasure Derived From Observing Asymmetrical Arrangements Lies Partly In Overcoming Resistances, Which, Consciously Or Not, The Spectator Adjusts In His Own Mind.

So That Is The Design Process Or The Creative Process. Start With A Problem, Forget The Problem, The Problem Reveals Itself Or The Solution Reveals Itself And Then You Reevaulate It. This Is What You Are Doing All The Time.

Design Is A Way Of Life, A Point Of View. It Involves The Whole Complex Of Visual Communications: Talent, Creative Ability, Manual Skill, And Technical Knowledge. Aesthetics And Economics, Technology And Psychology Are Intrinsically Related To The Process.

You Will Learn Most Things By Looking, But Reading Gives Understanding. Reading Will Make You Free.