Fashion Is About Affordable Luxury

One Of The Most Important Things To Me Is To Make Things Real, Not Have Models Who Are Perfectly Groomed Or Clothes That Are Too Perfect. It All Has To Have A Twist Because That's How People Live.

In Designing A Lifestyle Brand, You Have To Know More Than Just Designing Clothes.

Over The Last 15 Years We've Developed Our Brand Into A Global Brand And We Wanted Our Giving To Follow Suit.

I Don't Think Generally Speaking, There Are A Lot Of Innovators And Inventors. Many Of The Designers Take What Exists Already And Update It Or Make It Relevant For Today. But True Inventors Have Never Been Seen Before. Bill Gates Is A Real Inventor. I Don't Think Fashion Designers Invent Anything New. They Innovate New Ways To Make Fashion.

I Knew Exactly What I Wanted To Do. I Wanted To Build Some Kind Of Lifestyle Brand That Was Preppy And Cool.