First We Shape Our Tools,

The Business Of The Advertiser Is To See That We Go About Our Business With Some Magic Spell Or Tune Or Slogan Throbbing Quietly In The Background Of Our Minds.

The Photograph Reverses The Purpose Of Travel, Which Until Now Had Been To Encounter The Strange And Unfamiliar.

The Answers Are Always Inside The Problem, Not Outside.

As A Rule, I Always Look For What Others Ignore.

To Say That "the Camera Cannot Lie" Is Merely To Underline The Multiple Deceits That Are Now Practised In Its Name.