Giving People What They Want

The Youtube Video Maker Gets More Out Of Making A Video Than You Get Out Of Watching It.

The Reason Social Media Is So Difficult For Most Organizations: It’s A Process, Not An Event.

A Brand Is The Set Of Expectations, Memories, Stores And Relationships That, Taken Together, Account For A Consumer's Decision To Choose One Product Or Service Over Another.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

All Marketers Are Liars Tell Stories.