Good Marketers Tell A Story.

Catering To The Passionate Is Exactly What You Should Do.

Without People Pushing Against Your Quest To Do Something Worth Talking About, It's Unlikely To Be Worth The Journey. Persist.

Personalizatio N Wasn't Supposed To Be A Cleverly Veiled Way To Chase Prospects Around The Web, Showing Them The Same Spammy Ad For The Same Lame Stuff As Everyone Else Sees. No, It Is A Chance To Differentiate At A Human Scale, To Use Behavior As The Most Important Clue About What People Want And More Important, What They Need.

Successful People Are The Ones Who Are Breaking The Rules.

You Can Risk Being Wrong Or You Can Be Boring.