Graduate School Is A Place

Eventually The Consumer Will Come To Appreciate The Editorial Point Of View Of Every Different Brand. User-generated Content Without Editorial Oversight Will Simply Be Background Noise.

There's A Fine Line Between What Would Characterize You As A Troglodyte And What Would Characterize You As A Brilliant, Avant-garde, Forward-thinking Genius. There's Some Middle Ground.

A Brand Is A Living Entity-and It Is Enriched Or Undermined Cumulatively Over Time, The Product Of A Thousand Small Gestures.

You Either Play By The Rules, Change The Rules, Or Get Out, Altogether.

We Have No Obligation To Make History. We Have No Obligation To Make Art. We Have No Obligation To Make A Statement. To Make Money Is Our Only Objective.