Great Marketers Don't Make Stuff.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.

I Hope I'm Better Looking Than Yoda, But - I'm Really Interested In People Who Have Something To Say, A Change They Want To Make And Can't Figure Out Why They Can't Make It Spread.

Saying 'no' Or Even 'stop' Is The Hallmark Of The Professional You Want On Your Team.

Traditional Corporations, Particularly Large-scale Service And Manufacturing Businesses Are Organized For Efficiency. Or Consistency. But Not Joy. Joy Comes From Surprise And Connection And Humanity And Transparency And New...if You Fear Special Requests, If You Staff With Cogs, If You Have To Put It All In A Manual, Then The Chances Of Amazing Someone Are Really Quite Low.

You Gain Converts By Winning At Something The Existing Provider Didn't Think Was So Important.