Guess Who Surprised Themselves And

I Don't Think Of My Life As A Career. I Do Stuff. I Respond To Stuff. That's Not A Career - It's A Life!

It Places Value On Experience Versus Intellectual Understanding. I Saw A Lot Of People Contemplating Things But It Didn't Seem To Lead To Too Many Places. I Got Very Interested In People Who Had Discovered Something More Significant Than An Intellectual, Abstract Understanding.

What Is Apple, After All? Apple Is About People Who Think 'outside The Box,' People Who Want To Use Computers To Help Them Change The World, To Help Them Create Things That Make A Difference, And Not Just To Get A Job Done.

And It Comes From Saying No To 1,000 Things To Make Sure We Don't Get On The Wrong Track Or Try To Do Too Much. We're Always Thinking About New Markets We Could Enter, But It's Only By Saying No That You Can Concentrate On The Things That Are Really Important.

Reed College At That Time Offered Perhaps The Best Calligraphy Instruction In The Country.... I Decided To Take A Calligraphy Class To Learn How To Do This.... It Was Beautiful, Historical, Artistically Subtle In A Way That Science Can't Capture, And I Found It Fascinating. None Of This Had Even A Hope Of Any Practical Application In My Life. But Ten Years Later, When We Were Designing The First Macintosh Computer, It All Came Back To Me.