Here's The Thing: The Book

I Intentionally Abandoned The Hard Stuff Early On Because Not Only Do I Think It's Useless, I Think It's A Distraction.

Optimism Is The Most Important Human Trait, Because It Allows Us To Evolve Our Ideas, To Improve Our Situation, And To Hope For A Better Tomorrow.

Just About Every Great, Brave Or Beautiful Thing In Our Culture Was Created By Someone Who Didn't Do It For Money.

The Only Long-term Motivation Is Self Motivation. So Hire People Who Are Self Motivated And Get Out Of Their Way.

If We Can Fall In Love With Serving People, Creating Value, Solving Problems, Building Valuable Connections And Doing Work That Matters, It Makes It Far More Likely We're Going To Do Important Work