History Has Been Written Not

Strategic Management Is Not A Box Of Tricks Or A Bundle Of Techniques. It Is Analytical Thinking And Commitment Of Resources To Action. But Quantification Alone Is Not Planning. Some Of The Most Important Issues In Strategic Management Cannot Be Quantified At All.

Everything Requires Time. It Is The Only Truly Universal Condition. All Work Takes Place In Time And Uses Up Time. Yet Most People Take For Granted This Unique, Irreplaceable, And Necessary Resource. Nothing Else, Perhaps, Distinguishes Effective Executives As Much As Their Tender Loving Care Of Time.

As To The Idea That Advertising Motivates People, Remember The Edsel.

Education Gives You Neither Experience Nor Wisdom.

Management Must Take The Lead In Making Obsolete Its Own Products And Services Rather Than Waiting For A Competitor To Do So.