I Don't Care How Big

The Simplest Scheme Of Evolution Is One That Depends On Two Processes; A Generator And A Test. The Task Of The Generator Is To Produce Variety, New Forms That Have Not Existed Previously, Whereas The Task Of The Test Is To Cull Out The Newly Generated Forms So That Only Those That Are Well Fitted To The Environment Will Survive.

One Finds Limits By Pushing Them.

Engineers Are Not The Only Professional Designers. Everyone Designs Who Devises Courses Of Action Aimed At Changing Existing Situations Into Preferred Ones. The Intellectual Activity That Produces Material Artefacts Is No Different Fundamentally From The One That Prescribes Remedies For A Sick Patient Or The One That Devises A New Sales Plan For A Company Or A Social Welfare Policy For A State.

Engineering, Medicine, Business, Architecture And Painting Are Concerned Not With The Necessary But With The Contingent - Not With How Things Are But With How They Might Be - In Short, With Design.

What Information Consumes Is Rather Obvious: It Consumes The Attention Of Its Recipients. Hence A Wealth Of Information Creates A Poverty Of Attention, And A Need To Allocate That Attention Efficiently Among The Overabundance Of Information Sources That Might Consume It.