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Never Buy Anything That You Can't Illustrate On The Back Of A Napkin.

Never Invest In Anything That Cannot Be Illustrated With A Crayon

Hold No More Stocks Than You Can Remain Informed On.

An Important Key To Investing Is To Remember That Stocks Are Not Lottery Tickets.

If You Can Find A Company That Can Get Away With Raising Prices Year After Year Without Losing Customers (an Addictive Product Such As Cigarettes Fills The Bill), You've Got A Terrific Investment.