I’m Almost Never Serious, And

Any Psychology Of Sign Systems Will Be Part Of Social Psychology - That Is To Say, Will Be Exclusively Social; It Will Involve The Same Psychology As Is Applicable In The Case Of Languages.

Psychologically Our Thought-apart From Its Expression In Words-is Only A Shapeless And Indistinct Mass.

A Linguistic System Is A Series Of Differences Of Sound Combined With A Series Of Differences Of Ideas...

The Ultimate Law Of Language Is, Dare We Say, That Nothing Can Ever Reside In A Single Term. This Is A Direct Consequence Of The Fact That Linguistic Signs Are Unrelated To What They Designate And That, Therefore, 'a' Cannot Designate Anything Without The The Aid Of 'b' And Vice Versa, Or, In Other Words, That Both Have Value Only By The Difference Between Them.

Nearly All Institutions, It Might Be Said, Are Based On Signs, But These Signs Do Not Directly Evoke Things.