I Regard A Great Ad

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

The Work Of An Advertising Agency Is Warmly And Immediately Human. It Deals With Human Needs, Wants, Dreams And Hopes. Its 'product' Cannot Be Turned Out On An Assembly Line.

Curiosity About Life In All Of Its Aspects, I Think, Is Still The Secret Of Great Creative People.

Advertising Says To People, 'here's What We've Got. Here's What It Will Do For You. Here's How To Get It.'

The Most Dangerous Thing That Can Happen To Us, I Think, Is To Permit A Feeling To Develop That Any Client Is A Problem. I Have Always Taken The Attitude That No Account Is A 'problem Account' But That All Accounts Have Important Problems Attached To Them - That You Can Waste More Time And Burn Up More Nervous Energy By Fighting A Problem Than By Taking A Positive Attitude And Solving It. It Sure Gives You A Nice, Warm Glow When You Do.