I Regard A Great Ad

I Am Often Asked How I Got Into The Business. I Didn't. The Business Got Into Me.

Products Are Made In The Factory, But Brands Are Created In The Mind.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency