I Think That No One,

Companies In Europe Should Stop Trying To Do The U.s. Version Of A European Idea.

The Key To Evangelism Is A Great Product. It Is Easy, Almost Unavoidable, To Catalyze Evangelism For A Great Product. It Is Hard, Almost Impossible, To Catalyze Evangelism For Crap.

Unfortunately, They Develop A Fixed Mindset That They're The Most Talented, And They Think That Continued Success Is A Right. Problems Arise Because Pure Talent Only Works As Long As The Going Is Easy. Furthermore, They Don't Take Risks Because Failure Would Harm Their Image Of Being The Best, Brightest, And Most Talented. When They Do Fail, They Deny It Or Attribute It To Anything But Their Shortcomings.

Here's What You Should Say [to An Investor]: 'this Is What My Company Does' It's That Simple. What You're Trying To Do Is Get Potential Investors To Fantasize About How Your Product Or Service Will Make A Boatload Of Money. They Can't Fantasize If They Don't Know What You Do.

Let's Say A Startup Is Hot. It Ships Something Great, And It Achieves Success. Thus, It's Able To Attract The Best, Brightest, And Most Talented. These People Have Been Told They're The Best Since Childhood. Indeed, Being Hired By The Hot Company Is "proof" That They Are The A And A+ Players; In Fact, The Company Is So Hot That It Can Out-recruit Google And Microsoft.