If All The Economists In

There's A Company Behind Every Stock And A Reason Companies - And Their Stocks - Perform The Way They Do.

Spend At Least As Much Time Researching A Stock As You Would Choosing A Refrigerator.

Nobody Can Predict Interest Rates, The Future Direction Of The Economy Or The Stock Market. Dismiss All Such Forecasts And Concentrate On What's Actually Happening To The Companies In Which You've Invested

During The Gold Rush, Most Would-be Miners Lost Money, But People Who Sold Them Picks, Shovels, Tents And Blue-jeans (levi Strauss) Made A Nice Profit.

Know What You Own, And Know Why You Own It.