If I Had Not Studied

When You Have To Choose Among Methods, Your Locus Of Attention Is Drawn From The Task And Temporarily Becomes The Decision Itself.

Imagine If Every Thursday Your Shoes Exploded If You Tied Them The Usual Way. This Happens To Us All The Time With Computers, And Nobody Thinks Of Complaining.

An Unlimited-length File Name Is A File. The Content Of A File Is Its Own Best Name.

What I Proposed Was A Computer That Would Be Easy To Use, Mix Text And Graphics, And Sell For About $1,000. Steve Jobs Said That It Was A Crazy Idea, That It Would Never Sell, And We Didn't Want Anything Like It. He Tried To Shoot The Project Down.

A Computer Shall Not Harm Your Work Or, Through Inaction, Allow Your Work To Come To Harm.