If I'm Going To Coach

I Can't Stand A Ballplayer Who Plays In Fear.

The Boston Celtics Are Not A Basketball Team, They Are A Way Of Life.

You See, In Sports You Have So Many Things That Aren't Expected. There's So Much Uncertainty. So When Players Find Themselves In A Situation Where Management Has A Great Deal Of Integrity And They Can Depend On My Word Or Anybody Else's Word In The Organization, They Feel Secure. And If The Players Feel Secure, They Don't Want To Leave Here. And If They Don't Want To Leave Here, They're Going To Do Everything They Can On The Court To Stay Here.

The Coach Should Be The Absolute Boss, But He Still Should Maintain An Open Mind.

I Never Had A Set Of Rules. Every Situation Is Different.