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There Are Just Moments When All The Stars Are Aligned For Breakthrough Products.

You Can't Be No. 1 Unless You Think Like No. 1. You Have To Appear Like No. 1.

Those Lessons That I Got Along The Way Are The Ones That Have Shaped My Life For The Last 20 Years.

The Mac Defined Personal Technology, And The Iphone Defines Intimate Technology As A Convergence Of Communications, Content And Location.

Steve Jobs Was Not An Engineer: He Was A Brilliant Individual With This Ability To See Around Corners, To See Things That Other People Couldn't See. I've Learned Over The Years In The Apple That There Are Some Really Talented People Who Can Take The Same Evidence, The Same Facts, And Look At Them And See Them In A Way That Interprets Those Facts Entirely Different Than Most People Do.