If You Can’t Out Iterate

In The Old Economy, It Was All About Having The Answers. But In Today’s Dynamic, Lean Economy, It’s More About Asking The Right Questions. A More Beautiful Question Is About Figuring Out How To Ask, And Answer, The Questions That Can Lead To New Opportunities And Growth.

New Customers Come From The Action Of Past Customers

Learning Is The Essential Unit Of Progress For Startups.

The Grim Reality Is That Most Start-ups Fail. Most New Products Are Not Successful. Yet The Story Of Perseverance, Creative Genius, And Hard Work Persists.

Start-up Success Is Not A Consequence Of Good Genes Or Being In The Right Place At The Right Time. Success Can Be Engineered By Following The Right Process, Which Means It Can Be Learned, Which Means It Can Be Taught.