If You Have No Wish,

Nine Years Of Experience Is Very Different From One Year Of Experience, Nine Times.

In General, Organizations Are Afraid To Fire Customers, No Matter How Unreasonable. This Is A Mistake. It's Good For You.

We Don't Become Mediocre All At Once, And We Rarely Do It On Purpose.

Quality Is Not An Absolute Measure. It Doesn't Mean 'deluxeness' Or 'perfection'. It Means Keeping The Promise The Customer Wants You To Make.

You Are Far More Likely To Do Your Best Work If You Are Willing To Delight A Few As Opposed To Soothe The Masses.