If You Just Enchanted One

Companies Should Always Want To Delight Their Customers.

If You Want To Make A Good First Impression, Smile At People. What Does It Cost To Smile? Nothing. What Does It Cost Not To Smile? Everything, If Not Smiling Prevents You From Enchanting People.

The Angels Started Singing, The Clouds Parted, It Was A Religious Experience. I've Never Had The Same Reaction To A Product, Not In 25 Years.

There Was No "decision" Per Se To Re-position Myself. I Simply Decided That I Wanted To Write A Book That Would Help People Influence Others.

My Books Are Always Tactical, Bullet Lists, This Is What You Need To Do Because I'm Trying To Appeal To People Who Are Trying To Change The World And They Need Checklists.